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Consumer behaviour
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Sheth, Jagdish N.
10
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9
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8
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Ko, Eunju
8
Spann, Martin
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7
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Melewar, T. C.
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Rajagopal
7
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6
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Foxall, Gordon R.
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Vrontis, Demetris
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Zeithammer, Robert
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Alserhan, Baker Ahmad
5
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Gao, Tao
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Keller, Kevin Lane
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Krishna, Aradhna
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MacInnis, Deborah J.
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Martínez-López, Francisco J.
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Nasiry, Javad
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Pauwels, Koen
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Rohm, Andrew J.
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Schmidt, Klaus M.
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Thomas, Sujo
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Wilde, Klaus D.
5
Albers, Sönke
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1
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1
NetLibrary, Inc
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Journal of business research : JBR
74
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
27
The journal of product & brand management
26
European journal of marketing : EJM
23
Journal of marketing management : MM
23
SpringerLink / Bücher
23
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
21
Journal of retailing
21
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
International journal of advertising : the review of marketing communications
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
Cogent business & management
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing research : JMR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Management research review
10
Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
2,704
Other ZBW resources
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1
Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
-
2005
Persistent link: https://www.econbiz.de/10003377679
Saved in:
2
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
3
Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank
;
Schneidewind, Uwe
;
Villiger, Alex
; …
-
1997
Persistent link: https://www.econbiz.de/10000972190
Saved in:
4
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
5
Competing with copycats when customers are strategic
Pun, Hubert
;
DeYong, Gregory D.
- In:
Manufacturing & service operations management : M & SOM
19
(
2017
)
3
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011738558
Saved in:
6
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
7
Rezensionen und Kundenempfehlungen als Marketinginstrumente neu gegründeter Buchverlage
Tettinger, Christoph
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400465
Saved in:
8
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
9
New venture branding : brand orientation, brand elements and growth
Perkins, Robert D.
;
Seals, Samantha R.
- In:
International journal of business
27
(
2022
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10013500648
Saved in:
10
Experience, consumers, and fit : disentangling performance implications of preentry technological and market experience in 2G mobile telephony
Eggers, J .P.
;
Grajek, Michał
;
Kretschmer, Tobias
- In:
Organization science : a journal of the Institute for …
31
(
2020
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10012211937
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