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~subject:"Consumer behaviour"
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Consumer behaviour
Schätzung
131,217
Estimation
125,085
Theorie
34,631
Theory
33,927
Relationship marketing
26,443
Beziehungsmarketing
25,768
Deutschland
21,430
Germany
19,505
USA
19,294
United States
18,433
Brand management
17,810
Lieferantenmanagement
17,644
Supplier relationship management
17,601
Markenführung
17,397
Konsumentenverhalten
16,421
Welt
13,588
World
12,974
Börsenkurs
8,670
Volatilität
8,585
Share price
8,482
Volatility
8,403
Wirtschaftswachstum
8,309
Kapitaleinkommen
8,023
Capital income
8,000
Economic growth
7,977
Markenimage
7,688
Brand image
7,596
EU-Staaten
6,875
Wirkungsanalyse
6,734
Impact assessment
6,526
EU countries
6,470
Prognoseverfahren
6,236
Panel
6,202
Forecasting model
6,080
Panel study
5,996
Customer satisfaction
5,968
Kundenzufriedenheit
5,917
Großbritannien
5,840
Supply chain
5,809
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Undetermined
8,019
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2,880
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Article
13,019
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3,402
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4
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Article in journal
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634
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634
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458
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Sammelwerk
124
Aufsatzsammlung
93
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59
research-article
53
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49
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49
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41
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41
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39
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36
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36
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20
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19
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19
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18
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11
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French
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Han, Heesup
53
Huber, Frank
40
Hollebeek, Linda D.
38
Phau, Ian
37
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
34
Mattila, Anna S.
32
Verhoef, Peter C.
32
Bauer, Hans H.
29
Kumar, V.
29
Melewar, T. C.
29
Ko, Eunju
27
Sarkar, Abhigyan
25
Swoboda, Bernhard
25
Usman, Osly
24
Dawes, John
23
Prentice, Catherine
23
Wiedmann, Klaus-Peter
23
Herrmann, Andreas
22
Japutra, Arnold
22
Ahn, Jiseon
21
Diamantopoulos, Adamantios
20
Grewal, Dhruv
20
Keller, Kevin Lane
20
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Sreejesh, S.
20
Wangenheim, Florian von
20
Guzman, Francisco
19
Khan, Imran
19
Park, Jungkun
19
Sarkar, Juhi Gahlot
19
Vrontis, Demetris
19
Walsh, Gianfranco
19
Foscht, Thomas
18
Gázquez-Abad, Juan Carlos
18
Hyun, Sunghyup Sean
18
MacInnis, Deborah J.
18
Mittal, Vikas
18
Pelsmacker, Patrick de
18
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National Bureau of Economic Research
44
Springer Fachmedien Wiesbaden
18
American Marketing Association
10
Information Resources Management Association
6
IGI Global
4
Verlag Dr. Kovač
4
NetLibrary, Inc
3
USA / Bureau of Foreign and Domestic Commerce
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
2
Deutschland / Bundeswehr / Universität Hamburg
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Federal Reserve Bank of New York
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Logos Verlag Berlin
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Springer-Verlag GmbH
2
United States / Dept. of Agriculture / Economic Research Service
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Economic Research <Tilburg>
1
Centre for Economic Performance
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Customs Co-operation Council
1
Eberhard Karls Universität Tübingen
1
Erasmus Research Institute of Management
1
Escola de Pós-Graduação em Economia <Rio de Janeiro>
1
European Association of Agricultural Economists
1
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Journal of business research : JBR
665
Journal of retailing and consumer services
625
The journal of product & brand management
295
The journal of brand management : an international journal
283
International journal of hospitality management
216
Psychology & marketing
146
Asia Pacific journal of marketing and logistics
128
Journal of the Academy of Marketing Science
127
The journal of services marketing
124
European journal of marketing : EJM
114
Journal of strategic marketing
111
Marketing intelligence & planning
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Cogent business & management
96
Industrial marketing management : the international journal for industrial and high-tech firms
96
Journal of retailing
94
SpringerLink / Bücher
93
Journal of marketing
92
Journal of marketing communications
88
International journal of internet marketing and advertising : IJIMA
85
Journal of travel and tourism marketing
85
Journal of hospitality marketing & management
84
International journal of contemporary hospitality management
83
The service industries journal
81
The international review of retail, distribution and consumer research
77
Marketing letters : a journal of research in marketing
75
International journal of consumer studies
74
International journal of retail & distribution management
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
71
Journal of international consumer marketing
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
International journal of electronic marketing and retailing : IJEMR
66
Tourism management : research, policies, practice
64
International journal of advertising : the review of marketing communications
62
Journal of service management
62
The journal of consumer marketing
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
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ECONIS (ZBW)
16,338
Other ZBW resources
86
BASE
1
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1
B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
2
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
5
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
6
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
7
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
8
Managing customer reactions to brand deletion in B2B and B2C contexts
Shah, Purvi
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305309
Saved in:
9
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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