//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Partitioned pricing : can we a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
19
Preismanagement
8
Pricing strategy
8
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Product quality
4
USA
4
Werbung
4
Garantie
3
Produktqualität
3
Rabatt
3
Rebate
3
Regulatory focus
3
Sales promotion
3
Theorie
3
Theory
3
United States
3
Verkaufsförderung
3
Warranty
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Einzelhandelspreis
2
Electronic word-of-mouth
2
India
2
Indien
2
Internet marketing
2
Markenführung
2
Marketing (Business Administration)
2
New media
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
research-article
1
Language
All
English
20
Author
All
Biswas, Abhijit
15
Burman, Bidisha
6
Guha, Abhijit
6
Dutta, Sujay
4
Albinsson, Pia A.
3
Biswas, Dipayan
3
Grewal, Dhruv
3
Banerjee, Somak
2
Hyatt, Eva
2
Roy, Subhadip
2
Thota, Sweta Chaturvedi
2
Verma, Swati
2
Bhowmick, Sandeep
1
Chatterjee, Subimal
1
Das, Neel
1
Grewal, Chruv
1
Jha, Subhash
1
Johnson, Aaron
1
Keller, L. R.
1
Krishnan, Balaji
1
Kwak, Hyokjin
1
Nafees, Lubna
1
Perera, B. Yasanthi
1
Ravula, Prashanth
1
Robles, Brittany
1
Rodrigue, Christina S.
1
Song, Ji Hee
1
Srivastava, Joydeep
1
Yagci, Mehmet I.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of hospitality marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice : JMTP
1
Progress in economics research
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Other ZBW resources
1
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Making probability judgments of future product failures : the role of mental unpacking
Biswas, Dipayan
;
Keller, L. R.
;
Burman, Bidisha
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10009569969
Saved in:
3
Consumer search behavior in offline and online shopping environments : implications for economics of information theory
Biswas, Dipayan
;
Burman, Bidisha
- In:
Progress in economics research
22
(
2011
),
pp. 251-257
Persistent link: https://www.econbiz.de/10009273942
Saved in:
4
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
5
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Nafees, Lubna
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
Saved in:
6
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
7
I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context
Thota, Sweta Chaturvedi
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10003833488
Saved in:
8
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
9
Making judgments in a two-sequence cue environment : the effects of differential cue strenghts, order sequence, and distraction
Biswas, Dipayan
;
Biswas, Abhijit
;
Chatterjee, Subimal
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 88-97
Persistent link: https://www.econbiz.de/10003825340
Saved in:
10
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->