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~subject:"Consumer behaviour"
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Consumer behaviour
Marketing
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Leeflang, Peter
13
Bijmolt, Tammo H. A.
2
Doorn, Jenny van
2
Gensler, Sonja
2
Hoekstra, Janita Cornelia
2
Huizingh, Eelko
2
Raaij, Willem Fred van
2
Teerling, Marije L.
2
Vries, Lisette de
2
Zhang, Sha
2
Drechsler, Salome
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Frech, Bernadette
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Kim, Young Ah
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Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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European journal of marketing : EJM
1
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Fundamentals of marketing research ; Vol. 6
1
International business review : the official journal of the European International Business Academy
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
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2
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
3
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
4
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
5
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
Saved in:
6
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
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7
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
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8
Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
Saved in:
9
Marketing in the era of COVID-19
Hoekstra, Janita Cornelia
;
Leeflang, Peter
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012418086
Saved in:
10
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
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