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The role of mega-sports event interest in sponsorship and ambush marketing attitudes

MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10009531609

Barriers to youth sport participation in dense urban centres

O'Reilly, Norm; Hernandez, Tony; Séguin, Benoit; … - In: International journal of sport management and marketing … 23 (2023) 3, pp. 175-203

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Racial-ethnic team-market congruency in professional sport

Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180

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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

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Experimental design methods in sport management research : the playoff safety bias

O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228

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The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

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The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?

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Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum

Yim, Brian H.; Lyberger, Mark R.; Song, Doori - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 346-368

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Observing the influence of affective states on parent-child interactions and in-store purchase decisions

Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-114

Persistent link: https://www.econbiz.de/10009548833