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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
27
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
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6
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6
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5
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5
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5
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Marketingmanagement
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3
Schweiz
3
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3
USA
3
United States
3
Verbraucherforschung
3
Verbraucherverhalten
3
consumer research
3
Advertising
2
Advertising appeals
2
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5
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1
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Article
16
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12
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11
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11
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11
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11
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9
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9
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4
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4
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1
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1
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1
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Language
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English
26
French
2
Author
All
Czellar, Sandor
15
Luna, David
15
Spangenberg, Eric R.
3
Sprott, David E.
3
Carnevale, Marina
2
Carvalho, Sergio W.
2
Dubois, Bernard
2
Laurent, Gilles
2
Lerman, Dawn
2
Peracchio, Laura A.
2
Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Baxter, Stacey
1
Denis, Jean-Emile
1
Devezer, Berna
1
Esteban-Millat, Irene
1
Forquer Gupta, Susan
1
Goldsmith, Emily
1
Hadi, Rhonda
1
Juan, María D. de
1
Kim, Hyeong Min
1
Kocher, Bruno
1
Lerman, Dawn B.
1
Liu, Min
1
Liu, Richie L.
1
Lowrey, Tina M.
1
Maldonado, Rachel
1
Martínez-López, Francisco J.
1
Montoya, Detra
1
Ostinelli, Massimiliano
1
Pogacar, Ruth
1
Raska, David
1
Ringberg, Torsten
1
Rodríguez-Ardura, Imma
1
Schwob, Alexandre
1
Shrum, L. J.
1
Spangenberg, Eric
1
Sprott, David
1
Voss, Kevin E.
1
Voyer, Benjamin G.
1
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Chambre de commerce et d'industrie de Paris
1
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Journal of business research : JBR
4
Les cahiers de recherche / HEC Paris
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
Brick & mortar shopping in the 21st century
1
Handbook of strategic e-business management
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing-mix strategies - product strategy and promotion strategy
1
Report / Marketing Science Institute
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
27
Other ZBW resources
1
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor
;
Voyer, Benjamin G.
;
Schwob, Alexandre
; …
-
2008
Persistent link: https://www.econbiz.de/10003749007
Saved in:
2
The impact of automatic attitudes on product and brand evaluations : the moderating effect of consumer expertise
Czellar, Sandor
;
Luna, David
-
2004
Persistent link: https://www.econbiz.de/10002433741
Saved in:
3
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
4
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
5
An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001627278
Saved in:
6
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
7
A link between self-monitoring and prestige-related consumer knowledge? : Preliminary evidence from North America and Europe
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001734583
Saved in:
8
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
9
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
10
How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David
;
Kim, Hyeong Min
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
Saved in:
1
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