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CSR-Kommunikation für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera - 2015
Persistent link: https://www.econbiz.de/10010475306
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The power of food images to communicate important information to consumers
Fisher, Hennie; Rand, Gerrie du; Erasmus, Alet - In: International journal of consumer studies 36 (2012) 4, pp. 440-450
Persistent link: https://www.econbiz.de/10009573845
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages … and a between-subject experiment method was employed for analyses. The results showed that the communication effects were … concludes that different message framing have a variety of communication effects on audiences within different self …
Persistent link: https://www.econbiz.de/10010224763
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011
Persistent link: https://www.econbiz.de/10009513377
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570