Narrow search
Showing 1 - 10 of 8,522
Cover Image
Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
Cover Image
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.; Bovell, Leah - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Cover Image
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Cover Image
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Cover Image
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Cover Image
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Cover Image
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
Cover Image
Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
Cover Image
One size does (obviously not) fit all : using product attributes for wine market segmentation
Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106
The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...
Persistent link: https://www.econbiz.de/10011868285
Cover Image
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014
Persistent link: https://www.econbiz.de/10010353553