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~subject:"Consumer behaviour"
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Consumer behaviour
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Asia Pacific journal of marketing and logistics
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Journal of Consumer Marketing
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Journal of travel and tourism marketing
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International journal of consumer studies
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The journal of consumer marketing
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Journal of global marketing
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Young consumers : insight and ideas for responsible marketers
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International journal of hospitality management
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European journal of marketing : EJM
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Journal of business ethics : JOBE
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Journal of marketing management : MM
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Sport management review
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Asia Pacific Journal of Marketing and Logistics
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Journal of sports economics
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The journal of brand management : an international journal
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International marketing review
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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Journal of Islamic marketing : JIMA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
International journal of contemporary hospitality management
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Springer eBook Collection
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International Journal of Retail & Distribution Management
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International journal of advertising : the review of marketing communications
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Journal of Product & Brand Management
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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ECONIS (ZBW)
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RePEc
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5
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1
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
2
The efficiency of
sponsoring
vs. ambush-
marketing
disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
3
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
4
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.
;
McCarville, Ron E.
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Saved in:
5
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
6
Determinants of consumers' attitudes toward a sport
sponsorship
: a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
7
Measuring ambush-
marketing
and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
8
Drivers of brand image improvement in sports-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
9
When ambush
marketing
is beneficial to
sponsorship
awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
10
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush
marketing
scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
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