Venkateswarlu, P.; Ranga, Vivek - 2015
vegetables from Rythu Bazars/supermarkets. Using fourteen decision variables, the results indicate that significant differences … ‘freshness of vegetables’, ‘quality of vegetables’, ‘variety’, and ‘weighment’. These variables influence and drive the consumers …’ decision as to where to buy their vegetables as compared to other variables such as ‘distance’, ‘packing’ and ‘parking’. The …