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Consumer behaviour
Konsumentenverhalten
79,132
Markenführung
17,027
Brand management
17,005
Studierende
14,767
Students
14,733
Theorie
9,958
Theory
9,781
Beziehungsmarketing
9,452
Relationship marketing
9,441
Markenimage
8,899
Brand image
8,760
USA
6,700
United States
6,447
Markenartikel
6,184
Brand
6,153
Deutschland
5,801
Customer satisfaction
5,757
Kundenzufriedenheit
5,757
Social Web
5,511
Social web
5,503
Online-Handel
5,479
Online retailing
5,464
Germany
5,266
Online-Marketing
5,106
Internet marketing
5,052
Dienstleistungsqualität
4,757
Service quality
4,748
Einzelhandel
4,345
Retail trade
4,252
Experiment
4,159
Hochschule
4,071
Werbewirkung
4,015
Advertising effects
3,964
Higher education institution
3,953
Electronic Commerce
3,651
Verbraucherverhalten
3,564
E-commerce
3,512
Marketingmanagement
3,433
Marketing management
3,403
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17,860
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123
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5
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2,361
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1,719
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1,047
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1,047
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602
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518
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518
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337
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337
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296
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
94
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
49
Bruwer, Johan
47
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National Bureau of Economic Research
506
Springer Fachmedien Wiesbaden
86
OECD
44
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
78,488
RePEc
150
BASE
38
EconStor
23
Showing
1
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10
of
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date (newest first)
date (oldest first)
1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
4
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
5
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
6
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
8
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
9
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
10
"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
Saved in:
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