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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Dimensions of Internet Commerce Trust
Aiken, K. Damon; Mackoy, Robert; Liu, Ben Shaw-ching; … - In: Journal of internet commerce 6 (2007) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10003758734
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Integrating experience, advertising, and electronic word of mouth
Jones, Scott A.; Aiken, K. Damon; Boush, David M. - In: Journal of internet commerce 8 (2009) 3/4, pp. 246-267
Persistent link: https://www.econbiz.de/10003941396
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An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon; Shin, Sohyoun; Pascal, Vincent - In: Journal of internet commerce 13 (2014) 1/4, pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
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"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk
Shin, Sohyoun; Lee, Sungho; Aiken, K. Damon; Chaiy, Seoil - In: Journal of internet commerce 11 (2012) 1/4, pp. 187-207
Persistent link: https://www.econbiz.de/10009703939
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Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon; Sukhdial, Ajay; Campbell, Richard M. <Jr.> - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 256-268
Persistent link: https://www.econbiz.de/10012486328