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Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen; Otnes, Cele - In: Handbook of qualitative research methods in marketing, (pp. 19-30). 2006
Persistent link: https://www.econbiz.de/10003445781
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The consumption of tattoos and tattooing : the body as permanent text
Follett, John Alan - 2009
A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009458979
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A grounded theory of online shopping flow
Mahnke, Rolf; Benlian, Alexander; Hess, Thomas - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 54-89
Persistent link: https://www.econbiz.de/10011434015
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
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Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi; Joshi, Rakesh Mohan; Wali, O. P. - In: Asia-Pacific journal of management research and innovation 16 (2020) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
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Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra; Tolba, Ahmed - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695
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Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim; Kraus, Stephen; Harrison, Doug - 2011
Persistent link: https://www.econbiz.de/10008842344
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The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe; Linder, Joselin - 2013
Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team &...
Persistent link: https://www.econbiz.de/10009750136