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~subject:"Consumer behaviour"
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Consumer behaviour
Sports marketing
21
Konsumentenverhalten
19
Sportmarketing
19
Professional sports
16
Profisport
16
Sports
12
Sport
11
Sport organization
9
Sportorganisation
9
Brand management
8
USA
8
United States
8
Markenführung
7
Sport event
7
Sportveranstaltung
7
Ball game
5
Ballsport
5
Brand image
5
Markenimage
5
Sponsorship
5
Arbeitsgruppe
4
Japan
4
Motivation
4
Sponsoring
4
Team
4
Beziehungsmarketing
3
Football
3
Fußball
3
Relationship marketing
3
Satisfaction
3
Team identification
3
Zufriedenheit
3
Athletes
2
Brand dilution
2
Brand extension
2
CSR motive
2
College athletics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
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19
research-article
1
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English
20
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James, Jeffrey D.
14
Matsuoka, Hirotaka
4
Yoshida, Masayuki
3
Anderson, Dean
2
Delia, Elizabeth B.
2
Kwon, Hyungil
2
Ross, Stephen D.
2
Trail, Galen T.
2
Walsh, Patrick
2
Yamashita, Rei
2
Adachi, Natsumi
1
Almeida, Victor Manoel Cunha de
1
Andrew, Damon P. S.
1
Calapez, André
1
Casper, Jonathan M.
1
Cronin, J. J.
1
Du, James
1
Gordon, Brian
1
Gordon, Brian S.
1
Greenwell, T. Christopher
1
Heere, Bob
1
Kang, Taeahn
1
Kanters, Michael A.
1
Kim, Jeeyoon
1
Kim, Jun Woo
1
Kim, Seungmo
1
Kim, Yongjae
1
Kim, Yu Kyoum
1
Kinoshita, Keita
1
Maxwell, Heather D.
1
McLeod, Christopher M.
1
O'Neal, Nick
1
Pu, Haozhou
1
Pyun, Do Young
1
Ribeiro, Tiago
1
Robinson, Matthew
1
Robinson, Matthew J.
1
Wann, Daniel L.
1
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International journal of sports marketing & sponsorship
4
Sport management review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
International Journal of Sports Marketing and Sponsorship
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
Other ZBW resources
1
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1
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
2
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
3
Esports and Olympic Games : a cross-cultural exploration of the player support behaviour towards the Olympics
Ribeiro, Tiago
;
Almeida, Victor Manoel Cunha de
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014377668
Saved in:
4
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
5
An examination of the psychological and consumptive behaviors of sport video gamers
Kim, Yongjae
;
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003763438
Saved in:
6
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
7
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
8
Attitude toward advertising through sport : a theoretical framework
Pyun, Do Young
;
James, Jeffrey D.
- In:
Sport management review
14
(
2011
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10008859163
Saved in:
9
Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki
;
Gordon, Brian
;
Heere, Bob
;
James, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
Saved in:
10
Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior
Yoshida, Masayuki
;
James, Jeffrey D.
;
Cronin, J. J.
- In:
Sport management review
16
(
2013
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10009700220
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