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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
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12
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10
Online-Marketing
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Adolescents
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Huh, Jisu
9
Shin, Wonsun
4
Lu, Xinyu
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Pfeuffer, Alexander
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Das, Debarati
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DeLorme, Denise E.
1
Huang, Sangruo
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Kee, Kalya M.
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Kim, Hyejin
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Lee, Chunsik
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Lwin, May O.
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Reid, Leonard N.
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Srivastava, Jaideep
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Yee, Andrew Z. H.
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International journal of advertising : the review of marketing communications
3
Journal of current issues and research in advertising
2
Digital advertising : theory and research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising
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Journal of current issues and research in advertising : JCIRA
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
12
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1
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
2
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
3
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
4
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
5
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
6
Redundancy gain effects in incidental exposure to multiple ads on the internet
Huang, Sangruo
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012242904
Saved in:
7
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
8
Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
9
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
10
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
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