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Consumer behaviour
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ECONIS (ZBW)
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Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin
;
Brusch, Michael
;
Baier, Daniel
- In:
Innovative Produktionswirtschaft : Jubiläumsschrift zu …
,
(pp. 1-15)
.
2012
Persistent link: https://www.econbiz.de/10009618107
Saved in:
2
Acceptance of recommendations to buy in online retailing
Baier, Daniel
;
Stüber, Eva
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003978343
Saved in:
3
Präferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele : eine conjointanalytische Bestandsaufnahme
Selka, Sebastian
;
Baier, Daniel
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 289-303)
.
2011
Persistent link: https://www.econbiz.de/10008938518
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4
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
5
New insights in online fashion retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
6
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
Saved in:
7
Does sustainability really matter to consumers? : assessing the importance of online shop and apparel product attributes
Rausch, Theresa
;
Baier, Daniel
;
Wening, Stefanie
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012665865
Saved in:
8
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
9
The need for services and technologies in physical fast fashion stores : Generation Y's opinion
Rese, Alexandra
;
Schlee, Tobias
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
Saved in:
10
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
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