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An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

Persistent link: https://www.econbiz.de/10011418363

Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts

Garry, Tony; Harwood, Tracy - In: International studies of management and organization 47 (2017) 3, pp. 258-275

Persistent link: https://www.econbiz.de/10011734539

An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets

Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 461-481

Persistent link: https://www.econbiz.de/10003492221

Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions

Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016

Persistent link: https://www.econbiz.de/10011582619

The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures

Charmley, Ryan; Garry, Tony; Ballantine, Paul W. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 458-472

Persistent link: https://www.econbiz.de/10009766388

In search of the good life : reconstructing the meaning of consumption rituals among international lifestyle migrants

Garry, Tony; Hall, Colin Michael - In: International marketing review 32 (2015) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10011296953

The role of psychological ownership in shoplifting prevention : an exploratory study

Potdar, Balkrushna; Guthrie, John; Gnoth, Juergen; … - In: Journal of retailing and consumer services 44 (2018), pp. 253-265

Persistent link: https://www.econbiz.de/10011904423

The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters

Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324

Persistent link: https://www.econbiz.de/10014381402

Affect and the role of corporate customer expertise within legal services

Garry, Tony - In: Journal of Services Marketing 22 (2008) 4, pp. 292-302

Purpose – The aim of this paper is to explore the role of affect evoked among customers of differing expertise within a business‐to‐business credence service context and examine how this affects overall satisfaction judgements. Design/methodology/approach – Drawing on the affect and...

Persistent link: https://www.econbiz.de/10014905202