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Consumer behaviour
Management
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9
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Ko, Eunju
9
Rajagopal
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8
Bruwer, Johan
8
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7
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Lim, Weng Marc
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Melewar, T. C.
7
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Sandıkçı, Özlem
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Schneider, Willy
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Schultz, Don E.
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Verhoef, Peter C.
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Vrontis, Demetris
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Warlop, Luk
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Bronnenberg, Bart J.
6
Gbadamosi, Ayantunji
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Halfmann, Marion
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Kostelijk, Erik
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Kuß, Alfred
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MacInnis, Deborah J.
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Zeithammer, Robert
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American Marketing Association
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Universität Mannheim
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Verlag Dr. Kovač
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Axel-Springer-Verlag / Marketing Anzeigen
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Bain & Company <Boston, Mass.>
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
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Friedrich-Schiller-Universität Jena
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Council on Consumer Interests
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American Management Association
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Athens Institute for Education and Research
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Journal of business research : JBR
95
Journal of retailing and consumer services
52
SpringerLink / Bücher
43
Journal of marketing communications
36
European Journal of Marketing
33
Journal of marketing management : MM
32
European journal of marketing : EJM
30
The journal of product & brand management
29
Asia Pacific journal of marketing and logistics
27
Journal of Islamic marketing : JIMA
27
Journal of marketing
27
Psychology & marketing
26
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
23
The journal of consumer marketing
23
Journal of strategic marketing
21
Journal of retailing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Cogent business & management
19
Gabler Edition Wissenschaft
19
International journal of wine business research : IJWBR
19
Journal of Consumer Marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Springer eBook Collection
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of internet marketing and advertising : IJIMA
18
Journal of marketing research : JMR
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Business horizons
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing theory
16
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of Islamic marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
The journal of business & industrial marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
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ECONIS (ZBW)
3,877
Other ZBW resources
139
RePEc
8
BASE
4
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1
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
2
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
3
Digital
marketing
and digital logistics in consumer communication
T. B., Erokhina
;
O. A., Mitko
;
V. V., Troilin
- In:
European research studies
21
(
2018
)
2
,
pp. 861-867
Persistent link: https://www.econbiz.de/10012222037
Saved in:
4
Market-based
management
: strategies for growing customer value and profitability
Best, Roger J.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10013474899
Saved in:
5
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
6
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
7
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
8
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
9
Modern
marketing
Hoffmann, Istvánné
-
1990
Persistent link: https://www.econbiz.de/10000813946
Saved in:
10
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
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