Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Repeat buying : theory and app...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenartikel
8
Konsumentenverhalten
7
Brand
6
Marktforschung
5
Brand management
4
Großbritannien
4
Markenführung
4
Market research
4
Verbraucher
4
Fernsehen
3
Statistik
3
Theorie
3
Theory
3
Andrew S. C. Ehrenberg
2
Kundentreue
2
Markentreue
2
Product differentiation
2
Produktdifferenzierung
2
Publikum
2
Statistische Analyse
2
USA
2
United States
2
Absatz
1
Absatzforschung
1
Advertising effects
1
Advertising planning
1
Brand image
1
Cognition
1
Consumer goods
1
Consumer goods marketing
1
Detergents
1
Einführungsschriften
1
Kognition
1
Konsumgüter
1
Konsumgütermarketing
1
Lehrbuch
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Reprint
3
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
7
Author
All
Ehrenberg, Andrew S. C.
7
Barnard, Neil
2
Scriven, John
2
Bird, M.
1
Bloom, Helen
1
Channon, C.
1
Goodhardt, Gerald
1
Kennedy, Rachel
1
Romaniuk, Jenni
1
Sharp, Byron
1
Singh, Jaywant
1
more ...
less ...
Published in...
All
Brand management ; Vol. 2
2
Measuring and managing brands
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
5
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
6
Measuring customer loyalty to product variants
Singh, Jaywant
;
Ehrenberg, Andrew S. C.
;
Goodhardt, Gerald
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 513-532
Persistent link: https://www.econbiz.de/10003746174
Saved in:
7
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
