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Consumer behaviour
Social marketing
1,188
Social Marketing
1,186
Konsumentenverhalten
268
Soziomarketing
232
social marketing
120
Behavioral economics
118
USA
118
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111
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Australien
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Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Gordon, Ross
5
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Ekström, Mathias
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
3
Schmidt, Ulrich
3
Schuster, Lisa
3
Sunstein, Cass R.
3
Thaler, Richard H.
3
Yzerbyt, Vincent
3
Aleti, Torgeir
2
Biswas, Saswata Narayan
2
Bolton, Gary E.
2
Cadario, Romain
2
Chandon, Pierre
2
Chatzidakis, Andreas
2
Dandis, Ala' Omar
2
Dietrich, Timo
2
Eadie, Douglas
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National Bureau of Economic Research
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Econ Verlag
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IGI Global
1
Verbraucherforschungsforum <2018, Pforzheim>
1
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Journal of business research : JBR
15
Journal of marketing management : MM
10
Health marketing quarterly
7
Journal of social marketing : JSOCM
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Journal of consumer behaviour : an international research review
5
Australasian marketing journal
4
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
NBER working paper series
3
Psychology & marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research
2
Journal of strategic marketing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Qualitative market research : an international journal
2
Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
2
The SAGE handbook of social marketing
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Transformative consumer research for personal and collective well-being
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
268
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1
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
-
2006
Persistent link: https://www.econbiz.de/10003633827
Saved in:
2
Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
-
2007
Persistent link: https://www.econbiz.de/10003633917
Saved in:
3
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
4
Exploring the consumption of charity-linked products
Proença, João F.
;
Pereira, Inês V.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10003732080
Saved in:
5
Improving media campaigns promotion physical activity : the underutilized role of gender
Graham, Dan J.
;
Graham, Judy F.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10003832745
Saved in:
6
The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
Saved in:
7
Unternehmerische Sozialkampagnen - total sozial? : Eine Untersuchung am Beispiel der Krombacher Regenwald-Kampagne
Luchtefeld, Anja
;
Neidhart, Jörg
;
Schröder, Sören
; …
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 325-336)
.
2009
Persistent link: https://www.econbiz.de/10003824537
Saved in:
8
Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.
;
Tapsell, Linda
;
Andrews, Kelly L.
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
Saved in:
9
Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
Saved in:
10
Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz
;
Piacentini, Maria
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
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