Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unternehmensführung in der Mar...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketingmanagement
17,086
Marketing management
16,250
Marketing
3,504
Konsumentenverhalten
2,535
Theorie
2,258
Theory
2,255
Beziehungsmarketing
1,886
Relationship marketing
1,882
Deutschland
1,652
Germany
1,601
Markenführung
1,370
Brand management
1,368
USA
1,291
United States
1,262
Online-Marketing
1,174
Strategisches Management
1,136
Internet marketing
1,131
Unternehmenserfolg
1,038
Firm performance
1,034
Strategic management
886
Innovation
857
KMU
768
SME
768
Internationales Marketing
764
International marketing
738
Marktforschung
698
Social Web
693
Social web
693
Werbung
651
Markenimage
608
Brand image
605
Advertising
596
Market research
583
Marketingtheorie
549
Marketing theory
539
Innovationsmanagement
538
Innovation management
519
Lieferantenmanagement
505
Supplier relationship management
505
more ...
less ...
Online availability
All
Undetermined
874
Free
367
Type of publication
All
Article
1,732
Book / Working Paper
796
Journal
4
Type of publication (narrower categories)
All
Article in journal
1,559
Aufsatz in Zeitschrift
1,559
Aufsatz im Buch
177
Book section
177
Hochschulschrift
147
Graue Literatur
122
Non-commercial literature
122
Thesis
114
Collection of articles of several authors
78
Sammelwerk
78
Arbeitspapier
72
Working Paper
72
Aufsatzsammlung
57
Bibliografie enthalten
43
Bibliography included
43
Konferenzschrift
35
Lehrbuch
30
Textbook
30
Case study
22
Fallstudie
22
Conference paper
18
Konferenzbeitrag
18
Conference proceedings
16
Reprint
13
Ratgeber
11
Guidebook
10
Handbook
10
Handbuch
10
Collection of articles written by one author
9
Sammlung
9
Glossar enthalten
8
Glossary included
8
Festschrift
4
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
Accompanied by computer file
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Lehrmittel
1
more ...
less ...
Language
All
English
2,216
German
303
Polish
7
French
4
Hungarian
1
Russian
1
Turkish
1
Undetermined
1
more ...
less ...
Author
All
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
Bang, Nguyen
4
more ...
less ...
Institution
All
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang Ltd.
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
more ...
less ...
Published in...
All
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
27
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
SpringerLink / Bücher
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Journal of strategic marketing
19
Psychology & marketing
19
The journal of consumer marketing
18
Marketing intelligence & planning
17
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
15
International journal of advertising : the review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
Journal of Islamic marketing
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
more ...
less ...
Source
All
ECONIS (ZBW)
2,532
Showing
1
-
10
of
2,532
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
3
Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken
Hempelmann, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000865173
Saved in:
4
Typologia konsumentów a projektowanie produktu
Kusińska, Alicja
-
1990
Persistent link: https://www.econbiz.de/10000828259
Saved in:
5
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
6
Technologisch-verkaufsorganisatorische Grundlagen einer kaufanregenden und kulturvollen Warenpräsentation : dargestellt am Beispiel von WtB-Kaufhallen
Martin, Andrea
-
1989
Persistent link: https://www.econbiz.de/10000837354
Saved in:
7
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? : Helsinki (Finland), 12th - 14th June 1991
1992
Persistent link: https://www.econbiz.de/10000842986
Saved in:
8
Tüketici davranışı : pazarlama yeniliklerinin kabulü ve yayılışı
Karabulut, Muhittin
-
1981
Persistent link: https://www.econbiz.de/10000748406
Saved in:
9
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
10
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
