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Modelling consumer risk reduction preferences from perceived loss data

Greatorex, Mike - In: Journal of economic psychology : research in economic … 15 (1994) 4, pp. 669-685

Persistent link: https://www.econbiz.de/10001174091

Consumer risk perception in the UK wine market

Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 22 (1988) 9, pp. 5-15

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Risk reducing strategies used in the purchase of wine in the UK

Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 23 (1989) 9, pp. 31-46

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Generation Y female consumer decision-making styles

Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Persistent link: https://www.econbiz.de/10009455074

Measuring consumer vulnerability to perceived product-similarity problems and its consequences

Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162

Persistent link: https://www.econbiz.de/10003979655

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859

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Consumer confusion proneness : scale development, validation, and application

Walsh, Gianfranco; Hennig-Thurau, Thorsten; Mitchell, … - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 697-721

Persistent link: https://www.econbiz.de/10003558912

A mechanism model of the effect of hedonic product consumption on well-being

Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162

Persistent link: https://www.econbiz.de/10003981568

Does consumer well-being affect hedonic consumption?

Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Psychology & marketing 29 (2012) 8, pp. 583-594

Persistent link: https://www.econbiz.de/10009575074

Are consumer and brand personalities the same?

Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349

Persistent link: https://www.econbiz.de/10009547319