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An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.; Gao, Yixing - In: International journal of revenue management : IJRM 9 (2016) 2/3, pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
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Profiling the potential "green" hotel guest : who are they and what do they want?
Barber, Nelson A. - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 361-387
Persistent link: https://www.econbiz.de/10010398795
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Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny; Choi, Yung Kyun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
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"I'm mindfully green" : examining the determinants of guest pro-environmental behaviors (PEB) in hotels
Dharmesti, Maria; Merrilees, Bill; Winata, Lanita - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 830-847
Persistent link: https://www.econbiz.de/10012312155
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Going green on the go : are Indian travellers ready to embrace travel responsibilities?
Chakraborty, Supernova; Soodan, Vishal; Saha, Shantanu - In: International journal of management practice : IJMP 15 (2022) 6, pp. 731-747
Persistent link: https://www.econbiz.de/10013415142
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Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree; Scott, Noel - In: Journal of vacation marketing : an international journal 17 (2011) 4, pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
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The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain
Prasad, Namratha V.; Muralidhara, G. V. - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 55-69
Persistent link: https://www.econbiz.de/10011300947
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Developing a service quality evaluation model for luxurious restaurants in international hotel chains
Chin, Jiung-bin; Tsai, Chih-hsin - In: Total quality management & business excellence : an … 24 (2013) 10, pp. 1160-1173
Persistent link: https://www.econbiz.de/10009793741
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A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research
Gao, Yixing; Mattila, Anna S.; Lee, Seoki - In: International journal of hospitality management 54 (2016), pp. 107-115
Persistent link: https://www.econbiz.de/10011474057