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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003714086
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The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Sprott, David E. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10003717265
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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Motivations of the ethical consumer
Freestone, Oliver M.; MacGoldrick, Peter J. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 445-467
Persistent link: https://www.econbiz.de/10003717549
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Applying ethical concepts to the study of "greenʺ consumer behavior : an analysis of Chinese consumer' intentions to bring their own shopping bags
Chan, Ricky Y. K.; Wong, Yiu-hing; Leung, T. K. P. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 469-481
Persistent link: https://www.econbiz.de/10003717557
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The effects of consumer ethic beliefs and interdependent self-construal on purchasing counterfeit product behaviors
Chang, Kuochung; Lu, Yen-Ni - In: Journal of international marketing and marketing research 33 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003639639
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Conceptualizing immoral and unethical consumption using neutralization theory
McGregor, Sue L. T. - In: Family and consumer sciences research journal 36 (2008) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10003727861
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Ethical decisions about sharing music files in the P2P environment
Shang, Rong-An; Chen, Yu-Chen; Chen, Pin-Cheng - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 349-365
Persistent link: https://www.econbiz.de/10003732260
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Neuromarketing and consumer free will
Wilson, R. Mark; Gaines, Jeannie; Hill, Ronald Paul - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 389-410
Persistent link: https://www.econbiz.de/10003764214