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Are we measuring the same attitude? : understanding media effects on attitude towards advertising
Soo, Jiuan Tan; Chia, Lily - In: Marketing theory 7 (2007) 4, pp. 353-377
Persistent link: https://www.econbiz.de/10003628310
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Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie - 2008
Persistent link: https://www.econbiz.de/10003650364
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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Relative Effectiveness of Print and Digital Advertising : A Memory Perspective
Venkatraman, Vinod - 2018
The exponential growth in digital media has raised questions about the relevance of printmedia in the overall marketing mix. In this study, we evaluate the relative effectiveness of printand digital media in advertising using a multi-methodological approach. Using eye-tracking...
Persistent link: https://www.econbiz.de/10012910584
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
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Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of advertising : the review of … 38 (2019) 5, pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019