Aibar-Guzmán, Cristina; Somohano-Rodríguez, Francisco M. - In: Administrative Sciences : open access journal 11 (2021) 1/33, pp. 1-15
Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly products which, in turn, has compelled firms to...
