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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
44
Marktforschung
20
Marketing
19
Theorie
18
Theory
18
Österreich
18
Austria
17
Advertising effects
16
Werbewirkung
16
Marketing management
15
Marketingmanagement
15
Market research
13
Deutschland
12
Sponsorship
10
Germany
9
Pricing strategy
9
Advertising
8
Brand management
8
Markenführung
8
Online-Marketing
8
Preismanagement
8
Sponsoring
8
Werbung
8
Brand image
7
Internet marketing
7
Markenimage
7
Brand
6
Einzelhandel
6
Emotion
6
Markenartikel
6
Retail trade
6
Verbraucherverhalten
6
Betriebswirtschaftslehre
5
Communication
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Ladengestaltung
5
Sportmarketing
5
Sports
5
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Undetermined
18
Free
2
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Article
40
Book / Working Paper
4
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
3
Book section
3
Hochschulschrift
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Arbeitspapier
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
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English
34
German
10
Author
All
Wagner, Udo
40
Garaus, Marion
7
Ebster, Claus
5
Reisinger, Heribert
5
Grohs, Reinhard
4
Pauser, Sandra
4
Decker, Reinhold
3
Hoppe, Daniel
3
Jamsawang, Jutatip
3
Rainer, Ricarda Carina
3
Röhle, Matthias
3
Wolfsteiner, Elisabeth
3
Kleinsasser, Sabine
2
Weitzl, Wolfgang
2
Akbari, Karl
1
Akturan, Ulun
1
Alisara Rungnontarat Charinsarn
1
Braun, Katharina
1
Bumberger, Cora
1
Choi, Yung Kyun
1
Enke, Margit
1
Eske, Ulrike
1
Gausterer, Klemens
1
Girschick, Alexander
1
Hartmann, Carmen
1
Hutzinger, Clemens
1
Jacob, Isaac
1
Khanna, Monica
1
Ko, Eunju
1
Kummer, Claudia
1
Lee, Jooyeon
1
Lee, Seung-hee
1
Manzinger, Sandra
1
Mayerhofer, Wolfgang
1
Neumueller, Deniese
1
Rai, Krupa A.
1
Ruhm, Roland
1
Seo, Yuri
1
Sepúlveda Simon, Fernanda Rayen
1
Steiner, Elisabeth
1
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Springer Fachmedien Wiesbaden
2
Technische Universität Bergakademie Freiberg
1
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Journal of business research : JBR
9
Marketing : ZFP ; journal of research and management
7
Journal of retailing and consumer services
3
BestMasters
2
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Marketing : journal of research and management
2
Corporate responsibility, sustainability and markets : how ethical organisations and consumers shape markets
1
Diskussionsarbeit
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European retail research
1
Global economic review
1
International journal of advertising : the review of marketing communications
1
Luxury marketing : a challenge for theory and practice
1
Marketing letters : a journal of research in marketing
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Psychology & marketing
1
Schmalenbach journal of business research : SBUR
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
1
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ECONIS (ZBW)
44
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1
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
2
Erfolg durch Schönheit : wie sich körperliche Attraktivität im Verkauf auswirkt
Ebster, Claus
;
Reisinger, Heribert
- In:
Wirtschaftspsychologie aktuell : Zeitschrift für …
14
(
2007
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003598077
Saved in:
3
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
4
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
5
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
6
Children's influences on in-store purchases
Ebster, Claus
;
Wagner, Udo
;
Neumueller, Deniese
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10003837517
Saved in:
7
Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Ebster, Claus
;
Wagner, Udo
;
Bumberger, Cora
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10003416159
Saved in:
8
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003976419
Saved in:
9
Price endings and tourism consumers' price perceptions
Kleinsasser, Sabine
;
Wagner, Udo
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 58-63
Persistent link: https://www.econbiz.de/10008839776
Saved in:
10
Customer base analysis : the case for a central variant of the Betageometric/NBD model
Hoppe, Daniel
;
Wagner, Udo
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10003585093
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