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~subject:"Consumer behaviour"
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Consumer behavior and marketin...
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Consumer behaviour
Konsumentenverhalten
80,541
Strategisches Management
40,393
Strategic management
33,081
Marketing
31,469
Theorie
18,117
Theory
17,989
Deutschland
11,690
Relationship marketing
11,233
Beziehungsmarketing
11,223
Germany
10,077
Brand management
9,124
Markenführung
9,109
USA
8,341
United States
7,821
Marketingmanagement
7,637
Markenimage
7,182
Marketing management
7,085
Brand image
7,027
Online retailing
5,977
Online-Handel
5,977
Electronic Commerce
5,969
Customer satisfaction
5,887
Kundenzufriedenheit
5,845
Online-Marketing
5,759
Social Web
5,667
Social web
5,664
Internet marketing
5,623
Markenartikel
5,039
Einzelhandel
4,938
Brand
4,854
E-commerce
4,727
Retail trade
4,668
Service quality
4,602
Dienstleistungsqualität
4,577
Werbung
4,492
Innovation
4,128
Werbewirkung
4,021
Unternehmenserfolg
3,937
Verbraucherverhalten
3,925
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18,381
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125
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2
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2,363
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1,708
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1,047
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1,047
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635
Conference paper
548
Konferenzbeitrag
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337
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296
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Han, Heesup
121
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Foxall, Gordon R.
65
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
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Institution
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
52
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
21
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,967
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
80,499
Other ZBW resources
138
RePEc
8
BASE
5
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1
Consumer behavior II : the meaning of consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008668443
Saved in:
2
Seniorenmarketing : Informations- und Entscheidungsverhalten älterer Konsumenten
Hupp, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001422844
Saved in:
3
Umweltbezogenes Wissen der Verbraucher : Ergebnisse einer empirischen Studie und Schlußfolgerungen für das
Marketing
Spiller, Achim
-
1999
Persistent link: https://www.econbiz.de/10013456549
Saved in:
4
Konsumentenverhalten im Umbruch : die Entdeckung des "unvernünftigen Verbrauchers" im modernen
Marketing
Berg, Klaus
-
1995
Persistent link: https://www.econbiz.de/10014272504
Saved in:
5
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
6
Dynamik im
Marketing
: Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann
;
Weiser, Christoph
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
Saved in:
7
Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens
-
2002
Persistent link: https://www.econbiz.de/10001684272
Saved in:
8
Zukunftsmärkte : was das
Marketing
über den Kunden der Zukunft wissen sollte
Vossen, Klaus
;
Reinhardt, Frank A.
-
2002
Persistent link: https://www.econbiz.de/10001647344
Saved in:
9
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
10
Der vernetzte Konsument : Grundlagen des
Marketing
im Zeitalter partizipativer Unternehmensführung
Michelis, Daniel
-
2014
Daniel Michelis führt in die Grundlagen des
Marketing
ein und verknüpft die klassischen Ansätze mit den Entwicklungen …
Persistent link: https://www.econbiz.de/10014018809
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