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Consumer behaviour
Customer relations
511
Relationship marketing
84
Marketing
68
Kundenmanagement
62
Management
59
Customer loyalty
48
Customer satisfaction
45
Communication in marketing
39
Customer service management
36
customer relations
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Beziehungsmarketing
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Beziehungsmanagement
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Electronic commerce
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Customer services
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Banking
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Consumer satisfaction
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Internet
16
Selling
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Marketing strategy
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Success in business
15
Unternehmen
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Customer retention
14
Innovation
14
Knowledge management
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Supplier relations
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Customer orientation
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Konsumentenverhalten
12
Kundenbindung
12
Trust
12
Aufsatzsammlung
11
Customers
11
Kundenzufriedenheit
11
Loyalty schemes
11
United Kingdom
11
Advertising
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Customer services quality
10
Supply chain management
10
Taiwan
10
Competitive advantage
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Dakhli, Aymen
2
Edvardsson, Bo
2
Ioannou, George
2
Mavri, Maria
2
Nedra, Bahri-Ammari
2
Sharma, Sandhir
2
Andersson, Per
1
Antonetti, Paolo
1
Baccarani, Claudio
1
Baglieri, D.
1
Bhat, Suhail Ahmad
1
Blois, Keith J.
1
Bruning, Ed
1
Burton, Suzan
1
Campbell, Colin L.
1
Chai, Lin
1
Clarke, Irvine
1
Consoli, R.
1
Cummings, Krista Hill
1
Darzi, Mushtag Ahmad
1
Dash, Satyabhusan
1
David, Simona
1
Demetris Vrontis ,Dr. Michael Christofi, Prof.
1
Eren, P. Erhan
1
Ferraro, Carla
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Friman, Margareta
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Grzebieniak, Andrzej
1
Hakola, Jenni
1
Hansen, Håvard
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Jaworski, Bernard J.
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Jin, LiYin
1
Kocyigit, Altan
1
Ku Guin, Kalyan
1
Kuusik, Andres
1
Lacoste, Sylvie
1
Lam, Regan
1
Larson, Jack
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Strategic Direction
4
Business horizons
3
Journal of Services Marketing
3
International Journal of Bank Marketing
2
Journal of Service Management
2
Managerial Finance
2
The journal of business & industrial marketing
2
Academic journal of economic studies
1
Baltic Journal of Management
1
California management review
1
European Journal of Marketing
1
Human relations : towards the integration of the social sciences
1
International Journal of Commerce and Management
1
Journal of Consumer Marketing
1
Journal of Enterprise Information Management
1
Journal of Research in Interactive Marketing
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Nankai Business Review International
1
Olsztyn economic journal
1
Online Information Review
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Perception and motivation to purchase organic products in Mediterranean countries : an empirical study in Tunisian context
Nedra, Bahri-Ammari
;
Sharma, Sandhir
;
Dakhli, Aymen
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10011418404
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2
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
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3
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
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4
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
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5
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
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6
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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7
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
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8
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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A better way to manage customer experience : lessons from the Royal Bank of Scotland
Maklan, Stan
;
Antonetti, Paolo
;
Whitty, Steve
- In:
California management review
59
(
2017
)
2
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697214
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10
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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