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Relevance versus convenience in business research : the case of country-of-origin research in marketing

Usunier, Jean-Claude - 2003

Persistent link: https://www.econbiz.de/10001815333

Determinants of offline versus online catalog preference

Simon, Françoise; Usunier, Jean-Claude - 2008

Persistent link: https://www.econbiz.de/10008799156

Comparative thick description : articulating similarities and differences in local consumer experience

Usunier, Jean-Claude; Sbizzera, Stéphane - In: International marketing review 30 (2013) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10009730549

Further considerations on the relevance of country-of-origin research : comment

Usunier, Jean-Claude; Cestre, Ghislaine - In: European management review : the journal of the … 5 (2008) 4, pp. 271-274

Persistent link: https://www.econbiz.de/10003804458

Choice of technology versus personnel-in-contract by service customers : an exploratory study

Simon, Françoise; Usunier, Jean-Claude - 2005

Persistent link: https://www.econbiz.de/10002744690

Religions as brands? : religion and spirituality in consumer society

Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31

This article gives an interdisciplinary account of the societal causes as well as individual and organizational effects of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and sociology of religion. The article presents the causes of...

Persistent link: https://www.econbiz.de/10012156771