Narrow search
Showing 1 - 10 of 4,722
Cover Image
Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Cover Image
Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
Cover Image
Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Cover Image
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
Cover Image
Economic decisions for consumers
Leet, Don Rodney; Driggers, Joann - 1983
Persistent link: https://www.econbiz.de/10000055604
Cover Image
Basics marketing <dt.>
Noel, Hayden - 2010
Persistent link: https://www.econbiz.de/10003906592
Cover Image
Stated choice methods : analysis and application
Louviere, Jordan J.; Hensher, David A.; Swait, Joffre D. - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001484120
Cover Image
Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen
Probst, Markus - 2002
Persistent link: https://www.econbiz.de/10001629297
Cover Image
Die menschliche Entscheidung unter besonderer Berücksichtigung der Verbraucherentscheidung
Schwarz, Heinrich - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071252