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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
20
Online retailing
10
Online-Handel
10
Internet marketing
9
Online-Marketing
9
China
7
Brand management
6
Emotion
6
Markenführung
6
Advertising effects
5
Brand
5
Brand image
5
Markenartikel
5
Markenimage
5
USA
5
United States
5
Website
5
Werbewirkung
5
Canada
4
France
4
Frankreich
4
Kanada
4
Advertising
3
Beziehungsmarketing
3
Comparison
3
Culture
3
Data protection
3
Datenschutz
3
Migranten
3
Migrants
3
Print advertising
3
Printwerbung
3
Purchase intentions
3
Relationship marketing
3
Social Web
3
Social web
3
Vergleich
3
Werbung
3
Atmospherics
2
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10
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18
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17
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17
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1
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1
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English
20
Author
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Richard, Marie-Odile
20
Laroche, Michel
9
Yang, Zhiyong
4
Chebat, Jean-Charles
3
Bartikowski, Boris
2
Gierl, Heribert
2
Kim, Chankon
2
Li, Rong
2
Mazaheri, Ebrahim
2
Nepomuceno, Marcelo Vinhal
2
Putrevu, Sanjay
2
Ahmad, Shimi Naurin
1
Cui, Xinyu
1
Fastoso, Fernando
1
Habibi, Mohammad Reza
1
Hajli, Nick
1
Hossein Zadeh, Arash
1
Jamal, Ahmad
1
Kizgin, Hatice
1
Laroche, Michael
1
Namin, Aidin
1
Petrescu, Maria
1
Sims, Julian
1
Zhang, Chun
1
Zhou, Mi
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
3
Handbook of strategic e-business management
1
Journal of the Academy of Marketing Science
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
20
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1
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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2
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
3
A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile
;
Chebat, Jean-Charles
;
Yang, Zhiyong
; …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
Saved in:
4
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
5
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
6
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Saved in:
7
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
8
Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile
;
Habibi, Mohammad Reza
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
Saved in:
9
The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michael
- In:
The journal of services marketing
26
(
2012
)
7
,
pp. 535-550
Persistent link: https://www.econbiz.de/10009672289
Saved in:
10
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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