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Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions
Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266
Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest … consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated …
Persistent link: https://www.econbiz.de/10012262349
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A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James; O'Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
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Exploring fantasy football's impact on the NFL experience during the COVID-19 pandemic
Smith, Alan D. - In: International journal of process management and … 12 (2022) 6, pp. 785-817
fantasy gamers favouring NFL engagement when fantasy football players appear on the roster of their favourite NFL teams …Fantasy gamers have seen a type of coexistence and symbiotic relations with NFL fandom, even in sight of the COVID-19 … pandemic and unstable NFL contest schedules. Based on a sample of highly active and self-identifies fantasy gamers, some of …
Persistent link: https://www.econbiz.de/10013391092
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Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
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A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel; League, Daniel Read - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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Consuming team sports : individual versus collective flow experiences and well-being
Hallmann, Kirstin; Reuß, Konrad; Sander, Kathrin; … - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 295-312
Persistent link: https://www.econbiz.de/10012800947
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How sensitive are sports fans to unemployment?
Reade, J. James; Ours, Jan C. van - 2021
We analyze attendance of professional football matches in England finding that it is related to unemployment over a … relationship is larger for lower leagues, i.e. attendance of lower quality football events are more sensitive to fluctuations in …
Persistent link: https://www.econbiz.de/10012545116
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The evolution of the football jersey : an institutional perspective
Butler, David; Butler, Robert - In: Journal of institutional economics 17 (2021) 5, pp. 821-835
Persistent link: https://www.econbiz.de/10012656664
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Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios; Anagnostopoulos, Christos; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 702-719
Persistent link: https://www.econbiz.de/10011645897