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The synthesis of preference : bridging behavioral decision research and marketing science

Kivetz, Ran; Netzer, Oded; Schrift, Rom - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 179-186

Persistent link: https://www.econbiz.de/10003770716

Remedying hyperopia : the effects of self-control regret on consumer behavior

Keinan, Anat; Kivetz, Ran - In: Journal of marketing research : JMR 45 (2008) 6, pp. 676-689

Persistent link: https://www.econbiz.de/10003794439

Motivational compatibility and choice conflict

Levav, Jonathan; Kivetz, Ran; Cho, Cecile K. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 429-442

Persistent link: https://www.econbiz.de/10008662506

Complicating choice

Schrift, Rom Y.; Netzer, Oded; Kivetz, Ran - In: Journal of marketing research : JMR 48 (2011) 2, pp. 308-326

Persistent link: https://www.econbiz.de/10008988445

Productivity orientation and the consumption of collectable experiences

Keinan, Anat; Kivetz, Ran - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 935-950

Persistent link: https://www.econbiz.de/10009006658

The effects of incomplete information on consumer choice

Kivetz, Ran; Simonson, Itamar - 1999

Persistent link: https://www.econbiz.de/10001453938

Complicating Choice

Schrift, Rom Y. - 2014

A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The present research investigates a diametrically opposed process, whereby...

Persistent link: https://www.econbiz.de/10013067131

The effects of promotions on hedonic versus utilitarian purchases

Kivetz, Ran; Zheng, Yuhuang - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10011771825