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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao; Zhang, Ting; Gou, Qinglong; Liang, Liang - In: International journal of management and decision making … 13 (2014) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi; Gou, Qinglong; Yang, Feng; Liang, Liang - In: International journal of production research 54 (2016) 7/8, pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang; Jiang, Lan; Dou, Wenyu; Liang, Liang - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei; Zha, Yong; Chen, Huaping; Liang, Liang - In: Transportation research / E : an international journal 175 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014381987