Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The complementary effect of tr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Selling
5
Verkauf
5
Beziehungsmarketing
4
Konsumentenverhalten
4
Messe
4
Trade fair
4
B-to-B-Marketing
3
Business-to-business marketing
3
Forest Resources
3
Lieferantenmanagement
3
Messebeteiligung
3
Supplier relationship management
3
Trade fair participation
3
International marketing
2
Physical distribution
2
Retail trade
2
Sales management
2
Salespeople
2
Theorie
2
Theory
2
Trade fairs
2
Trade shows
2
Verkaufspersonal
2
Vertrieb
2
Automotive industry
1
B-to-B
1
B2B marketing
1
Behaviour
1
Business‐to‐business marketing
1
Buyers
1
Classification
1
Cluster analysis
1
Conjoint analysis
1
Conjoint-Analyse
1
Conversion
1
Customer acquisition
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gopalakrishna, Srinath
4
Crecelius, Andrew T.
1
Garrett, Jason
1
Johnston, Wesley J.
1
Lawrence, Justin M.
1
Malthouse, Edward C.
1
Mora Cortez, Roberto
1
Patil, Ashutosh
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
Saved in:
2
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
