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Global Internet marketing: consumer decision making and managerial implications

Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001

Persistent link: https://www.econbiz.de/10003445232

An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong

Lloyd, Alison E.; Yip, Leslie S. C.; Luk, Sherriff T. K. - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 520-533

Persistent link: https://www.econbiz.de/10008907745

The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour

Luk, Sherriff T. K.; Yip, Leslie S. C. - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 452-464

Persistent link: https://www.econbiz.de/10003745629

Time buying and time saving : effects on service convenience and the shopping experience at the mall

Lloyd, Alison Elizabeth; Chan, Ricky Y. K.; Yip, Leslie … - In: The journal of services marketing 28 (2014) 1, pp. 36-49

Persistent link: https://www.econbiz.de/10010343429

Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty

Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365

Persistent link: https://www.econbiz.de/10011855359

Resolving the impasse regarding research on the origins of products and brands

Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485

Persistent link: https://www.econbiz.de/10009305314

Customer evaluation of products in a global market

Samiee, Saeed - In: Journal of international business studies : JIBS ; an … 25 (1994) 3, pp. 579-604

Persistent link: https://www.econbiz.de/10001168676

Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market

Chao, Paul; Lin, Shengdong - In: Journal of international consumer marketing 29 (2017) 3, pp. 120-134

Persistent link: https://www.econbiz.de/10011709305

Modeling country image effects through an international crisis

Heslop, Louise A.; Lu, Irene R.R.; Cray, David - In: International Marketing Review 25 (2008) 4, pp. 354-378

Purpose – The purpose of this paper is to propose and test a longitudinal country‐people image effect model involving a significant negative international incident between countries; study how such a model changes over time; and study the extent of image recovery in terms of how the offending...

Persistent link: https://www.econbiz.de/10014827426

Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?

Wang, Xuehua; Yang, Zhilin - In: International Marketing Review 25 (2008) 4, pp. 458-474

Purpose – The purpose of this paper aims to investigate the relationship between brand personality, country‐of‐origin (COO) image and purchase intention. Specifically, it is suggested that COO image exerts both main and interaction impact on purchase intention. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014827431