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Positive mood and susceptibility to false advertising

LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142

Persistent link: https://www.econbiz.de/10003892037

This event is me! : how consumer event self-congruity leverages sponsorship

Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284

Persistent link: https://www.econbiz.de/10003900790

Coke is it : how stories in childhood memories illuminate an icon

LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336

Persistent link: https://www.econbiz.de/10003960043

When kiosk retailing intimidates shoppers

Bui, M̃y; Krishen, Anjala S.; LaTour, Michael S. - In: Journal of advertising research 52 (2012) 3, pp. 346-363

Persistent link: https://www.econbiz.de/10009663633

Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience

LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697

Persistent link: https://www.econbiz.de/10008747687

Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons

Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011970169

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals

Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845

Persistent link: https://www.econbiz.de/10011618417

Japanese couples’ marital roles in stages of product purchase decision making

Henthorne, Tony L.; LaTour, Michael S.; Hudson, Tim W. - In: International Marketing Review 14 (1997) 1, pp. 39-58

Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism scale was included for the final analysis to allow...

Persistent link: https://www.econbiz.de/10014827747