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~subject:"Consumer behaviour"
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Consumer behaviour
Marktforschung
56
Market research
50
Marketing theory
30
Marketingtheorie
30
Theorie
29
Theory
29
Konsumentenverhalten
23
Marketing
23
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14
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14
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11
Naresh K. Malhotra
11
Marketing management
10
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10
Relationship marketing
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Beziehungsmarketing
9
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Internationales Marketing
7
Service quality
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B-to-B-Marketing
6
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Customer satisfaction
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Lieferantenmanagement
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Supplier relationship management
5
Verbraucher
5
Brand image
4
Brand management
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
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English
24
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Malhotra, Naresh K.
21
Agarwal, James
6
Sheth, Jagdish N.
3
Das, Gopal
2
Dash, Satyabhushan
2
Jain, Arun K.
2
Maity, Moutusy
2
Mishra, Abhishek
2
Pinson, Christian
2
Agrarwal, James
1
Alpert, Frank
1
Chai, Joe Choon Yean
1
Chiang, Jeongwen
1
Craig, C. S.
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Dass, Mayukh
1
Jacoby, Jacob
1
Jain, Avinash
1
Johar, Gita V.
1
Kim, Sung S.
1
King, Tracey M.
1
Lu, Wei
1
McCort, J. Daniel
1
Miller, Gina L.
1
Mourali, Mehdi
1
Ndubisi, Nelson Oly
1
Osiyevskyy, Oleksiy
1
Patil, Ashutosh
1
Patil, Ashutosh R.
1
Peterson, Mark A.
1
Spence, Mark T.
1
Varshneya, Geetika
1
Wang, Lili
1
Wirtz, Jochen
1
Wu, Terry
1
Xiao, Ping
1
Zeng, Xianfang
1
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AMS review : official publication of the Academy of Marketing Science
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Legends in marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Global aspects of reputation and strategic management
1
International Marketing Review
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Legends in consumer behavior
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
23
Other ZBW resources
1
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Does NAFTA influence Mexico`s product image? : a theoretical framework and an empirical investigation in two countries
Agarwal, James
;
Malhotra, Naresh K.
;
Wu, Terry
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 441-471
Persistent link: https://www.econbiz.de/10001717029
Saved in:
3
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
4
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
5
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation
Agarwal, James
;
Osiyevskyy, Oleksiy
- In:
Global aspects of reputation and strategic management
,
(pp. 95-125)
.
2019
Persistent link: https://www.econbiz.de/10012125444
Saved in:
8
A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang
;
Agarwal, James
;
Mourali, Mehdi
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 297-319
Persistent link: https://www.econbiz.de/10014512693
Saved in:
9
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
10
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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