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Magic numbers for consumer marketing : key measures to evaluate marketing success

Davis, John A.; Davis, John - 2005

Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan

Persistent link: https://www.econbiz.de/10002835706

Consumer behavior in the online context

Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202

Persistent link: https://www.econbiz.de/10010410385

Building human brands : the role of critical reviews

Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 681-697

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Redesigning marketing to fit a different marketplace

Schultz, Don E. - In: The future of marketing : critical 21st century perspectives, (pp. 12-40). 2003

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Communications between organizations and their markets in emerging economies : a research agenda

Schultz, Don E. - In: Organizations and markets in emerging economies 1 (2010) 1, pp. 51-67

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Measuring marketing : 103 key metrics every marketer needs

Davis, John - 2007

Persistent link: https://www.econbiz.de/10013490251

How US consumers view in-store promotions

Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54

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Marketing communications with networked consumers and negotiated relationships

Malthouse, Edward C.; Schultz, Don E. - In: Policy and marketing strategies for digital media, (pp. 233-245). 2014

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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework

Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236

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Beyond brand loyalty : brand sustainability

Schultz, Don E.; Block, Martin P. - In: Journal of marketing communications 21 (2015) 5, pp. 340-355

Persistent link: https://www.econbiz.de/10011487797