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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.; Davies, Gary - In: Journal of promotion management : JPM 23 (2017) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
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Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes
Han, Joon Hye; Grimes, Anthony; Davies, Gary - In: Corporate communications : an international journal 28 (2023) 6, pp. 924-942
Persistent link: https://www.econbiz.de/10014493933