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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
35
China
32
Brand management
11
Markenführung
11
Personality psychology
10
Persönlichkeitspsychologie
10
Brand image
8
Firm performance
8
Markenimage
8
Unternehmenserfolg
8
Social network
7
Soziales Netzwerk
7
USA
7
United States
7
Emotion
6
Cultural identity
5
Designation of origin
5
Herkunftsbezeichnung
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Marketing
5
Marketingmanagement
5
National culture
5
Nationalkultur
5
Social values
5
Advertising
4
Asia
4
Beziehungsmarketing
4
Brand
4
Emerging economies
4
Internet marketing
4
Kulturelle Identität
4
Markenartikel
4
Relationship marketing
4
Schwellenländer
4
Social Web
4
Social web
4
Soziale Werte
4
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Online availability
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Undetermined
21
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Article
34
Book / Working Paper
7
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Article in journal
31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
4
Sammelwerk
4
research-article
3
conceptual-paper
2
Aufsatz im Buch
1
Book section
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
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1
review-article
1
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Language
All
English
41
Author
All
Wang, Cheng Lu
28
Mowen, John C.
11
Zhou, Liying
5
Li, Dongjin
4
Barnes, Bradley R.
3
Fang, Xiang
3
He, Jiaxun
3
Lin, Xiaohua
3
An, Shenghui
2
Bristow, Dennis N.
2
Chakraborty, Goutam
2
Jiang, Ying
2
Lu Wang, Cheng
2
Park, Sojin
2
Scott, Kristin
2
Wu, Banggang
2
Wu, Ruijuan
2
Carlson, Brad D.
1
Chan, Fong Yee
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Jiuqi
1
Chen, Xiang
1
Chen, Zhi
1
Fu, Guoqun
1
Gupta, Shivam
1
He, Jianxu
1
Huang, Heqing
1
Huang, Zhen
1
Hui, Alice S. Y.
1
Jin, Fei
1
Jin, Wenji
1
Kai Ming AU, Alan
1
Kuai, Ling
1
Kumar, Ajay
1
Li, Yongfa
1
Liu, Jiaojiao
1
Liu, Wumei
1
Niu, Yixuan
1
Niu, Yongge
1
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Journal of business research : JBR
7
European journal of marketing : EJM
3
International marketing review
3
Psychology & marketing
3
International journal of consumer studies
2
Journal of consumer behaviour : an international research review
2
Marketing Intelligence & Planning
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Business, finance and economics of China
1
Cross Cultural Management: An International Journal
1
Cross cultural management : an international journal
1
European Journal of Marketing
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
Young Consumers
1
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ECONIS (ZBW)
35
Other ZBW resources
6
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1
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
2
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
3
Consumer behavior
Mowen, John C.
-
1987
Persistent link: https://www.econbiz.de/10000741059
Saved in:
4
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
Saved in:
5
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
6
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
7
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
8
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
9
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
10
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
Saved in:
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