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Regret and performance uncertainty in consumer repeat choice
Rong, Chen; Jia, Jianmin - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 353-365
Persistent link: https://www.econbiz.de/10009530696
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How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu; Rong, Chen; He, Feng - In: Journal of business research : JBR 68 (2015) 5, pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing; Chen, Rong - In: Asian business & management 15 (2016) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10011550862
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao; Chen, Rong; Xu, Xiaobing - In: Journal of business research : JBR 132 (2021), pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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Effectiveness of trade-ins and price discounts : a moderating role of substitutability
Xu, Xiaobing; Chen, Rong; Zhang, Jin - In: Journal of economic psychology : research in economic … 70 (2019), pp. 80-89
Persistent link: https://www.econbiz.de/10012305558
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The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing; Rong, Chen; Jiang, Lan - In: Journal of retailing 96 (2020) 2, pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
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The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing; Rong, Chen; Liu, Maggie Wenjing - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 449-460
Persistent link: https://www.econbiz.de/10011730689