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Advertising creativity matters

Dahlén, Micael; Rosengren, Sara; Törn, Fredrik - In: Journal of advertising research 48 (2008) 3, pp. 392-403

Persistent link: https://www.econbiz.de/10003768840

Private sector data for understanding public behaviors in crisis : the case of COVID-19 in Sweden

Wetter, Erik; Rosengren, Sara; Törn, Fredrik - 2020 - Version 1.1

Persistent link: https://www.econbiz.de/10012200929

The value of ambient communication from a consumer perspective

Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10010514630

Think outside the ad : can advertising creativity benefit more than the advertiser?

Rosengren, Sara; Dahlén, Micael; Modig, Erik - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 320-330

Persistent link: https://www.econbiz.de/10010230068

Why the marketer's view matters as much as the message

Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312

Persistent link: https://www.econbiz.de/10010419818

Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010503344

Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading...

Persistent link: https://www.econbiz.de/10014277631

Challenging consistency : effects of brand-incongruent communications

Törn, Fredrik - 2009

Persistent link: https://www.econbiz.de/10003847084

Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements

Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36

Persistent link: https://www.econbiz.de/10009671506