Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach – The research was designed as a personal...

pt. 1. The emerging Latin American region -- pt. 2. Culture and managerial styles in Latin America -- pt. 3. Strategies for Latin markets -- pt. 4. Challenges for the future of business in Latin America.

Reports on an analysis of the relative importance of various marketing mix strategies and consumer ethnocentric tendencies in the decision to purchase imports undertaken via a nationwide mail survey of personal computer owners in the USA. The results indicate that ethnocentric tendencies are...