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Aging consumers and their brands : the customer journey perspective
Huang, Chao-Chin - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 31-59
Persistent link: https://www.econbiz.de/10012798103
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The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
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Impact of generativity on museum visitors' engagement, experience, and psychological well-being
Fan, Yulan; Luo, Jian Ming - In: Tourism management perspectives : TMP 42 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013364406
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Co-production : a source of psychological well-being for consumers?
Abaidi, Ibtissame; Cottet, Patrice; Hasnaoui, Jamila Abaidi - In: Journal of consumer marketing 39 (2022) 6, pp. 595-609
Persistent link: https://www.econbiz.de/10013399757
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
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Peer interaction and its influence on family purchase dicision : a study among Indian teenagers
Singh, Rashmi; Nayak, J. K. - In: Vision : the journal of business perspective 18 (2014) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10011334762
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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim; Özdinç, Özlem - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157