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Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point,...
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consumer trends, being general and price orientated. However, the retail sector has been entering and driving quality related …. Price premiums and consumer behavior analysis associated with organic production reveal significant consumers' willingness …
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dimensions and consumer attitude toward the region of origin, in order to develop these markets, where, currently, product …
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Although the organic food sector has been the subject of research for around 20 years, little is known about consumer … altruistic motives have a significant impact on consumer attitude and intentions. The results of this study have implications for … determining consumer behaviour, as is already the case in Germany. In both countries, information should be comprehensive and …
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Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
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