Pittard, Narelle; Ewing, Michael; Jevons, Colin - In: International Marketing Review 24 (2007) 4, pp. 457-473
cultures. Logos based on forms found in nature that were expressed in the divine proportion were most preferred, but for … artificially constructed logos, a 1:1 ratio was preferred. Research limitations/implications – A limited set of ratios were … considered. Further research could investigate different ratios and different logos. Practical implications – International brand …
