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Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih; Feng, Cheng-min - In: Journal of air transport management 55 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
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The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
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Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W. - In: Journal of air transport management 37 (2014), pp. 53-59
Persistent link: https://www.econbiz.de/10010374534
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Research note: Positioning strategies of global airline alliances from the consumer's perspective
López-Bonilla, Jesús Manuel; López-Bonilla, Luis Miguel - In: Tourism economics : the business and finance of tourism … 19 (2013) 1, pp. 203-208
Persistent link: https://www.econbiz.de/10009721771
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Service failure and recovery in a strategic airline alliance context : interplay of locus of service failure and social identity
Weber, Karin; Sparks, Beverley - In: Journal of travel and tourism marketing 27 (2010) 6, pp. 547-564
Persistent link: https://www.econbiz.de/10008737059
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Flight ticket booking app on mobile devices : examining the determinants of individual intention to use
Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of air transport management 62 (2017), pp. 146-154
Persistent link: https://www.econbiz.de/10011722270
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Quality of physical surroundings and service encounters, airfare, trust and intention during the flight : age-group difference (young, middle-aged, and mature)
Han, Heesup; Hwang, Jinsoo - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 585-607
Persistent link: https://www.econbiz.de/10011326581
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Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Ribamar Siqueira, Jose <Jr.>; Bendixen, Michael; … - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10014326749
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Airline satisfaction and loyalty : assessing the influence of personality, trust and service quality
Leon, Steven; Dixon, Sonoma - In: Journal of air transport management 113 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014437736