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Kettenhotellerie vs. Individualhotellerie? : zu Entwicklungen auf dem Hotelmarkt

Henschel, Karla - In: Tourismus 2015 : Tatsachen und Trends im …, (pp. 87-112). 2004

Persistent link: https://www.econbiz.de/10003610933

Zur Relevanz der Marke aus Kunden- und Investorensicht

Gerhard, Stephan; Nadrowski, Maike - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 68-86). 2011

Persistent link: https://www.econbiz.de/10008798010

Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473

Persistent link: https://www.econbiz.de/10012798424

Building customer-brand relationships through customer brand engagement

Kumar, Vikas - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 986-1012

Persistent link: https://www.econbiz.de/10012287157

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model

Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692

Persistent link: https://www.econbiz.de/10014304946

The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry

Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...

Persistent link: https://www.econbiz.de/10012174845

Market structure and demand-side substitutability of chained urban hotel segments

Graf, Nicolas S. - In: International journal of hospitality management 30 (2011) 1, pp. 82-90

Persistent link: https://www.econbiz.de/10008821984

Choices for competing service providers with heterogeneous customers : traditional versus opaque sales modes

Feng, Bo; Mao, Zhaofang; Li, Hui - In: Omega : the international journal of management science 98 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012430578

Testing the robustness of brand partitions identified from purchase duplication analysis

Dawes, John G. - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 695-715

Persistent link: https://www.econbiz.de/10011577367

Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - In: Marketing science 41 (2022) 4, pp. 282-304

Persistent link: https://www.econbiz.de/10013363981

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